SMOOTH + FAST

Racer Coffee approached me to design the graphics of the can for their new cold brew coffee release. The goal was to create a vessel that would stand out amongst all the other cold brew coffee cans on the shelf, along with appealing to their race and motor sports demographic using their main logo and brand colors they had already established. My idea was to use checkers on the can to insinuate speed and victory along with a variety of graphics that could help launch and support the release of the new product including shirt, hats and other merchandise.

 

I was also tasked with creating an ad for the Laguna Seca race program, and other publications, to reflect their branding and promote their new cold brew coffee.