I love what I do! If you do what you love, you’ll never work another day in your life! My attraction to illustration and design started at a really young age. When I was around 4 years old, I loved to draw, I also loved semi-trucks and deeply desired to be a truck driver when I grew up. I would see trucks, memorize how they looked, and then I’d draw them in detail. A few years later, I wanted to be a dinosaur, and I drew them on absolutely everything, including the walls. Tyrannosaurus Rex, Triceratops, Brontosaurus, I could draw them all. You can just about imaging how bummed I was when I realized I could never be a dinosaur.
Fast forward a few years to the late 80's, my passion was skateboarding and punk rock. The imagery in the skateboard graphics and the covers on the punk albums caught my eye and I loved the attitude behind the scene. I really couldn't tell you what I learned in science or math classes because I knew I wasn’t going to be a rocket scientist at a pretty young age. I was too busy doodling logos of my favorite skate companies and punk rock bands on my notebooks. The skate and punk scene came out with some of the most memorable logos for me. The Descendents, Black Flag, Dead Kennedys, the Powell Peralta and Santa Cruz logos were just a few that really stood out to me. They were simple, yet they spoke volumes about what they represented. I’ve always have had this weird fascination with logos, I loved how something so simple could say so much and I felt like I was a part of something.
The Only Things In Life To Regret, Are The Risks You Didn't Take...
I moved to Lake Tahoe in 1995 and spent a few years being a snowboard bum. I went to college at the Lake Tahoe Community College and studied Business and Marketing, but had the most fun learning the Adobe Design Suite, so I ran with it. I started a skateboard manufacturing company called Hades Skateboards...yup, that's a link to check it out, and I used my knowledge of design and advertising to design the logo, the graphics on the skateboards, the ads in magazines, and everything else it took to run an operation of that magnitude, for just short of a decade. It was a lot of fun, but if you run a skateboard company, do it for the love of it, not for the money!
After Hades ran its course, I began doing design projects for my friends companies, helping out a local print shop doing a lot of layout work, and working with a friend at a t-shirt shop designing logos and shirt graphics. In the mean time, I kept getting busier and busier with people coming to me for design projects. My wife advised me to just launch my own design company and Cutting Edge Design was born. I was nervous about doing it at first, but one of my favorite saying, and I’ve been saying it since I was young, “The only things in life to regret, are the risks you didn’t take.” It meaning was different when I was younger, usually pertained too jumping off something on my skateboard or snowboard, but it still rings true in my life today. Sometimes you just have to go for it…jump and see what happens.
I continued coming up with logos and designs for several companies that were either looking to launch or rebrand. I was finally making a pretty good living doing what I loved to do, creating logos and brands and helping entrepreneurs bring their ideas to life. Like I said before,“If you do what you love, you’ll never work a day in your life”, that is another one of those phrases I love to say, and although I have stayed busy, I never feel like I really work because I do love what I do.
My wife, my daughter and I moved to Encinitas a few years ago and I continue working with several of my friends and clients up in Lake Tahoe, and have continued growing my business here by the beach. LIFE IS GOOD. You can still find me, holding on to my youth for dear life, going to punk rock shows and skating pools and banks at the skatepark. Punk’s not dead, however it is graying, balding and going to bed at a much more reasonable hour.